More people than ever are ditching animal products and switching to a compassionate vegan lifestyle. Thankfully, with delicious plant-based products becoming more readily available, there has never been a better time to make the switch!
While headlines refer to this growth as a trend, let’s be clear: Veganism is here to stay.
Don’t believe us? Check out these 15 facts that prove it.
1. According to The New York Times, “An estimated 12 percent of millennials say they are ‘faithful vegetarians,’ compared with 4 percent of Gen X’ers and 1 percent of baby boomers.”
2. Lux Research expects plant-based proteins to make up a third of the protein market by 2054.
3. Pinterest notes the number of vegan and dairy-free recipes saved by users has risen by 52 and 88 percent, respectively.
4. NBC reports that Google searches for "vegan" increased by 33 percent in 2016.
5. The USDA states that 400 million fewer animals were slaughtered in 2014 than in 2007.
6. In the past decade, the retail market for vegetarian foods has doubled to $1.6 billion.
7. Mintel reports that the number of vegan products in Australia has increased by 92 percent since 2014.
8. Baum + Whiteman’s 2017 food and restaurants forecast predicts an uptick in vegan meat sales as meat lovers wean themselves off animal products.
9. Last year Tyson Foods started a venture capital fund to invest in plant-based and other sustainable protein options.
10. A report from the NRDC found beef consumption in the United States had dropped by nearly 20 percent between 2005 and 2014.
11. NBC News reports that internet grocery delivery giant Instacart found searches for "non-dairy" up by 222 percent.
12. Germany announced that it would ban meat from official government functions to set a good example.
13. Maple Leaf Foods, a Canadian meatpacking company, has purchased U.S. vegan company Lightlife.
14. Since 1970, cow's milk consumption has fallen a whopping 40 percent in the U.S., while sales of dairy-free milk alternatives have soared by 30 percent since 2011.
15. Research firm Innova Market Insights found there were 320 launches of products with a “plant-based” claim in the U.S. in 2016. This was up 68 percent from 220 launches in 2015.
It’s clear as day that this is a global shift in the way we eat and understand food. Of course, this is also great news for the countless animals tortured at factory farms.
Watch for yourself.
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