MFA's New Pro-Vegetarian Ad Campaigns Hit Canada and New York City

Mercy For Animals is serving up some serious food for thought with a provocative set of new pro-vegetarian advertisements on the Toronto and New York City subway and bus lines.

Both campaigns consist of over 200 ads, which draw attention to the plight of cows, pigs, and chickens raised and killed for meat. One ad, featuring images of chickens and pigs in crowded factory farm conditions, asks viewers, "How much cruelty can you swallow?" while the other set of ads illustrates the similarities between the animals we call "family" and the animals we call "dinner." The ads run through July and will be viewed by 14.7 million New York City bus riders, and will be seen 470,000 times per day by subway riders in Toronto.

As part of the Toronto campaign launch, MFA has created ChooseVeg.ca, which gives an inside look at Canadian factory farms.

Click here to learn more about the Toronto campaign.

Click here for more information on the NYC campaign.

Chenoa Manor: Giving Sanctuary to Abused Farmed Animals

"Chenoa" is a Native American term meaning "white dove," a figure of peace, which perfectly symbolizes the work done at Chenoa Manor animal sanctuary. Chenoa's 25 acres in Chester County, Pennsylvania are home to over 200 animals, including those rescued from factory farms, cruel laboratory experiments, the exotic pet trade or while en route to slaughter.

Chenoa Manor is an all-volunteer-run, nonprofit organization, serving as a safe haven for animals, and also as a youth-assistance facility for at risk teenagers. Dr. Robert Teti, Chenoa Manor's Executive Director, founded the organization in 2003. As a licensed veterinarian, Dr. Teti also provides the animal residents' veterinary care and attends to their daily needs.

Click here to learn more about Chenoa Manor, its compassionate work, new renovation, and to meet Chenoa's animals.

Article: Animals Just Want to Have Fun, Survey Finds

Scientific findings published in the latest edition of Applied Animal Behavior Science reveal that, "animals experience happiness for happiness' sake related to play, food, touch and sex," reports Discovery News.

Jonathan Balcombe, a senior research scientist for the Physicians Committee for Responsible Medicine, stated to Discovery News that, "the capacity for pleasure means that an animal's life has intrinsic value, that is, value to the individual independent of his or her value to anyone else, including humans."

Click here to read the full article.

Compassion In Action: Round Up of MFA Summer Advocacy Events

MFA activists have been working double-time over the past few months, diligently planning and coordinating educational outreach events in Illinois, Ohio, New York, North Carolina and beyond.

Recent events include exhibiting at the annual Chicago Green Festival, the Andersonville Festival, setting up pro-vegetarian displays at various local libraries, and hosting vegan feed-ins. Additionally, MFA members in Chicago, New York, Cincinnati, Cleveland, and Columbus, Ohio, celebrated diversity and compassion by marching in the Gay Pride Parades and distributing over 20,000 informative leaflets to the crowds – educating attendees on factory farm cruelty and the benefits of a healthy and humane vegetarian diet.

Click here to search MFA events in your area.

Click here for information on interning with MFA.

MFA is Hiring! Apply to be the New Ohio Campaign Coordinator

Do you want to join the MFA team as a full-time employee to help spread the vegan message?

MFA is looking for an Ohio Campaign Coordinator who will manage our network of volunteers throughout Ohio to organize outreach events such as leafletings, free vegan dinners, informational booths at festivals, and more.

We are seeking a highly motivated person with good people skills, the ability to prioritize, and a desire to help animals. Must be an experienced activist and be willing to live in Columbus, Ohio.

If you are interested check out this job description, and submit your resume to FreemanW@MercyForAnimals.org today as we are looking to fill this position quickly.

In the Vegan Kitchen: A Guide to Guilt-Free Grilling

"Summer is approaching quickly and that means it's the time of year for one of our country's most cherished warm-weather rituals: the backyard barbecue," says Erica Meier of the DC Vegan Examiner.

In her recent June post, Meier gives BBQ lovers insight into cruelty-free grilling and how to make grilled Veg Kabobs.

Click here to read A Guide to Guilt-Free Grilling.

Click here to browse hundreds of delicious vegan recipes.

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