Now on Sale: MFA's Hip New Pro-Vegetarian T-Shirts

Make room in your closet for MFA's two newest must-have shirts.

The first of these two wildly popular pro-vegetarian hipster Ts features the etchings of the human rib cage, a dotted line illuminating the stomach, and a swallowed baby chick-with-attitude declaring "Not Cool."

A larger chick rests on the back bottom corner of the T who concludes "Go Vegetarian!"

The other eye-catching shirt includes a parody of the classic Beef Cuts diagram used by butchers, with the meat cut euphemisms replaced with words exposing the brutal truth behind beef: "cruelty," "heart disease," "global warming," "deforestation," and "exploitation" just to name a few.

Both shirts are just $20 and printed on sweatshop-free shirts from American Apparel.

Click here to place your order.

Introducing VegNJ.com – Your Veggie Guide to the Garden State

VegNJ.com is a newly launched site listing over 400 New Jersey restaurants and grocers catering to hungry diners with a taste for cruelty-free cuisine.

Whether you're craving Asian fare in Atlantic City or tofu in Trenton - or perhaps Pad Thai in Princeton – VegNJ.com has something for everyone.

Spanning over 115 cities, this one-stop site makes veg dining a breeze with listings that include establishment addresses, phone numbers, descriptions of meatless options, and business hours.

VegNJ.com - a joint project between Mercy For Animals, The Humane League of Philadelphia, and New Jersey Animal Rights Alliance - joins the growing series of MFA-supported veg dining guides, including VegOhio.com, VegIllinois.com, and VegPA.net.

Click here to browse VegNJ.com.

Join Us at the Animal Rights 2008 National Conference

Join Mercy For Animals at the upcoming Animal Rights 2008 National Conference in Washington, DC from August 14 through 18.

Featuring presentations by over 90 of the nation's most knowledgeable and experienced activists in the animal protection movement, the inspiring event covers everything from how to be an effective grassroots activist to enforcing animal protection laws.

Speakers include MFA's Executive Director, Nathan Runkle, Vegan Outreach's Matt Ball, Compassion Over Killing's Erica Meier, and United Poultry Concerns' Karen Davis.

With over 100 exhibits offering vegan t-shirts, shoes, bags, ice cream, pro-animal rights message gear, and literature, you are guaranteed to leave the event armed with new information, ideas, and inspiration.

Click here to learn all the important details.

Article: The Meat of the Matter

E Magazine

July/August 2008 Issue

Ask most Americans about what causes global warming, and they'll point to a coal plant smokestack or a car's tailpipe.

They're right, of course, but perhaps two other images should be granted similarly iconic status: the front and rear ends of a cow.

According to a little-known 2006 United Nations report entitled "Livestock's Long Shadow," livestock is a major player in climate change, accounting for 18 percent of all greenhouse gas emissions (measured in carbon dioxide equivalents).

That's more than the entire transportation system! Unfortunately, this incredibly important revelation has received only limited attention in the media.

How could methane from cows, goats, sheep and other livestock have such a huge impact? As Chris Goodall points out in his book How to Live a Low-Carbon Life (Earthscan Publications), "Ruminant animals [chewing a cud], such as cows and sheep, produce methane as a result of the digestive process…Dairy cows are particularly important sources of methane because of the volume of food, both grass and processed material, that they eat."

Click here to read the entire article.

Article: Farm animal rights law would require room to roam

Associated Press

July 28, 2008

Kim Sturla began bringing goats, pigs, chickens and cows once slated for slaughter to her sanctuary 20 years ago, before supermarkets offered eggs from cage-free hens and beef was advertised on menus as being hormone free.

Two decades later, the treatment of farm animals is a national issue being debated in state Legislatures and put before voters. Footage circulated on the Internet of sick farm animals being kicked and beaten has intensified calls for reform.

"People want conditions to change," said Sturla, who co-founded the Animal Place sanctuary for abused and discarded farm animals in 1989. "On this issue, you don't have to give propaganda. In fact, you have to downplay the conditions or people will shut down. They'll think you're embellishing."

Click here to read the entire article.

In the Vegan Kitchen: MFA Launches ChooseVegBlog.com

MFA's sizzling new website ChooseVegBlog.com is vegan cooking with a kick.

Hosted by the cruelty-free kitchen warrior, Sangeeta Kumar, ChooseVegBlog.com offers a supportive cyber environment for everyone, whether they are longtime vegans or just beginning to explore a plant-based diet.

Updated regularly, the blog features recipes, cooking tips, profiles of vegan products, and mouthwatering photos. Sangeeta's candid commentary and passion for cooking are bound to get readers excited about vegan food!

Click here to log on to ChooseVegBlog.com.