Mercy For Animals' powerful new "Hidden from View" pro-vegetarian TV commercial has just hit the airwaves in Chicago, Illinois and Columbus, Ohio. The chilling 30-second spot takes viewers behind the closed doors of America's factory farms, giving a shocking glimpse into the unseen suffering endured by billions of chickens, pigs, and cows.

The commercial exposes over 100,000 MTV, MTV2, and Bravo network viewers, many for the first time, to the untold cruelty involved in the production of meat, dairy, and egg products. Viewers are encouraged to learn more at MFA's ChooseVeg.com website.

It is only though the financial support of MFA's kind and generous supporters that we are able to reach countless teens and young adults with our commercial’s pro-vegetarian message. Please consider making a donation to help MFA expand this crucial campaign.

Your contribution goes along way. Here is what your donation means:

$30 – is the average cost to air one commercial, reaching more than 1,000 viewers

$60 – pays to air two commercials, reaching 2,000 viewers

$100 – pays to air more than three spots, reaching more than 3,300 viewers

Mercy For Animals is a 501(c)(3) non-profit, tax-exempt organization. Your contribution is tax-deductible to the fullest extent of the law.