Inspiring Compassion. Ending Cruelty.
Mercy For Animals is dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies.
Imagine a world free of cruelty, a world in which we nurture our bodies, minds, and spirits with wholesome, healthy food that is kind to animals and sustainable for our planet. MFA believes that world is possible. In fact, it is inevitable if we work together to elevate humanity to its fullest potential.
We are on the frontlines fighting to protect farmed animals. From factory farms to corporate boardrooms, courts of justice to courts of public opinion, Mercy For Animals is there to speak up against cruelty and for compassion.
Your Money at Work
Nearly 76 cents of every dollar spent by Mercy For Animals goes directly to programs that save animals. The remainder is used to grow MFA’s size and capacity so we can help even more animals in the future.
Our Leadership Team
Changing Hearts. Changing Minds. Changing the World.
Nathan Runkle is the founder of Mercy For Animals. Raised on a farm in rural Ohio, Nathan has long had a deep connection with farmed animals. After a local farmed animal abuse case involving a piglet slammed headfirst into a concrete floor during an agricultural project at a nearby high school, Nathan founded MFA to give "food" animals a much-needed advocate in his local community.
Since founding MFA over a decade ago, Nathan has overseen the organization's growth into a leading international force in the prevention of cruelty to farmed animals and promotion of compassionate food choices and policies.
A nationally recognized speaker on animal advocacy, factory farming, and veganism, Nathan has presented at colleges, conferences, and many other forums from coast to coast.
Through his work with MFA, Nathan has been an outspoken advocate for animal rights, featured in hundreds of television, radio, and newspaper interviews, including on ABC's World News Tonight, Nightline, and 20/20, CNN, and National Public Radio, and in USA Today, The New York Times, the Los Angeles Times, and the Chicago Tribune.
Nathan has worked alongside elected officials, corporate executives, heads of international organizations, academics, farmers, celebrities, and film producers to pass landmark farmed animal protection legislation, raise public awareness about vegetarianism, and implement animal welfare policy changes.
VegNews magazine has recognized both MFA and Nathan for making substantial contributions to the vegetarian movement, naming Nathan one of the "25 Most Fascinating Vegetarians" and one of the country's "Top 20 Activists Under 30 Years Old," and twice naming MFA "Non-Profit of the Year." In 2009, at the age of 25, Nathan became the youngest person ever inducted into the US Animal Rights Hall of Fame.
Matt Rice, our president, works with MFA’s Investigations, Legal Advocacy, Communications, Development, and Operations departments. A former U.S. Marine, Matt now has well over a decade of experience in the animal protection movement, coordinating cutting-edge campaigns, releasing hard-hitting undercover investigations, and helping secure landmark criminal animal cruelty convictions against animal abusers.
Vandhana BalaGeneral Counsel
Vandhana Bala serves as our general counsel, working to put animal abusers behind bars. Vandhana became interested in animal rights in law school, became a vegetarian, and spent nearly a decade working at animal shelters and hospitals. Vandhana is now a committed vegan, and envisions a day when animals are viewed as more than personal property in the eyes of the law.
Jake MortonVice President of Creative
Ari SolomonVice President of Social Impact
Ari Solomon is our vice president of social impact, managing all things social media. He also serves as the liaison to celebrities involved in MFA’s campaigns. Ari is a prolific writer whose work appears regularly on The Huffington Post and has been featured in the Los Angeles Times, The New York Times, and The Advocate. Ari’s videos on veganism, including Sh*t Vegans Say, have become viral sensations, with nearly 2 million combined views.
Geetika SripathiVice President of Optimization
Geetika Sripathi is MFA's vice president of optimization. With a background in integrated marketing communications and digital media, Geetika applies best practices from the corporate sector to advocate for farmed animals. A lifelong vegetarian, Geetika felt compelled to go vegan after seeing shocking undercover footage of the dairy and egg industries. She lives in New York City with her rescued pup, Mookie.
Krista HiddemaVice President, Canada
Krista Hiddema serves as vice president for MFA in Canada, spearheading corporate outreach initiatives and media relations, and leveraging MFA’s influence to strengthen governmental protections for animals in Canada. Krista and her husband, Nigel, share their home with their rescued companion animals, Pitou, Smurfette, Blue, Honey, Spice, Chip, and Dale.
Blanka AlfaroVice President, Mexico
Blanka Alfaro serves as our vice president for MFA in Mexico, creating, managing, and translating social media content and other communications for our Latin American audience. Blanka worked in graphic design and marketing before leaving the world of commercial advertising to apply her skills to helping animals.
Lucas AlvarengaVice President, Brazil
Lucas Alvarenga serves as vice president for MFA in Brazil. As a marketing professional, he was a serial entrepreneur in the digital arena. After deciding to dedicate his life to helping animals, he created Veggo.co, partnered with the Brazilian Vegetarian Society on a 21-Day Meatless Challenge, and organized Festival Veggo, the largest Brazilian vegan funfest. Lucas celebrated his 15th vegetarianism birthday by joining MFA’s team.
Robin MolerPhilanthropy Officer
Robin Moler serves as a philanthropy officer. She loves to share MFA’s impact and vision with our supporters, whose generous investments are changing the lives of millions of farmed animals. After watching footage of a brutalized pig, Robin quickly decided she could do the most good by focusing on farmed animal advocacy. That was 26 years ago and it has been her passion ever since. Her family of six includes four rescued cats and an exceedingly affectionate Chihuahua.
Kelcey Meadows-LucasPhilanthropy Officer
Kelcey Meadows-Lucas serves as philanthropy officer, helping our donors fulfill their dreams of ending farmed animal cruelty. Adopting a feisty terrier 15 years ago opened her heart to all animals. Kelcey soon became vegan and dedicated her life to helping animals. She brings more than a decade of fundraising experience to her position. Kelcey shares her home with her husband and toddler son.
John KarasPhilanthropy Officer
John Karas is our philanthropy officer for the East Coast and the South. He works with friends and supporters who wish to match their personal philanthropic goals with MFA strategic initiatives. John is a graduate student researcher of social change and brings more than a decade of development experience to his position. John and his wife are parents of three great kids and share their home with adopted cats Rico and Captain, and rescue labs Baylor and Lola.