Inspiring Compassion. Ending Cruelty.
Mercy For Animals is dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies.
Imagine a world free of cruelty, a world in which we nurture our bodies, minds, and spirits with wholesome, healthy food that is kind to animals and sustainable for our planet. MFA believes that world is possible. In fact, it is inevitable if we work together to elevate humanity to its fullest potential.
We are on the frontlines fighting to protect farmed animals. From factory farms to corporate boardrooms, courts of justice to courts of public opinion, Mercy For Animals is there to speak up against cruelty and for compassion.
Your Money at Work
Nearly 79 cents of every dollar spent by Mercy For Animals goes directly to programs that save animals. The remainder is used to grow MFA’s size and capacity so we can help even more animals in the future.
Our Leadership Team
Changing Hearts. Changing Minds. Changing the World.
Matt Rice serves as president of Mercy For Animals. He oversees all of MFA's departments and work in six countries. For more than 15 years, Matt has been a central leader in the animal protection movement. He has overseen many of MFA’s biggest cases, most successful campaigns, and other victories. Matt began in MFA’s New York office carrying out grassroots outreach before being promoted to director of operations. He later took over as director of investigations, working closely with our brave undercover investigators, before moving on to the role of executive vice president. Matt lives in Los Angeles with his wife, Tammy, and rescued parakeet, Buffy.
Vandhana BalaGeneral Counsel
Vandhana Bala serves as our general counsel, working to put animal abusers behind bars. Vandhana became interested in animal rights in law school, became a vegetarian, and spent nearly a decade working at animal shelters and hospitals. Vandhana is now a committed vegan, and envisions a day when animals are viewed as more than personal property in the eyes of the law.
Jake MortonVice President of Creative
Ari SolomonVice President of Social Impact
Ari Solomon is our vice president of social impact, managing all things social media. He also serves as the liaison to celebrities involved in MFA’s campaigns. Ari is a prolific writer whose work appears regularly on The Huffington Post and has been featured in the Los Angeles Times, The New York Times, and The Advocate. Ari’s videos on veganism, including Sh*t Vegans Say, have become viral sensations, with nearly 2 million combined views.
Lindsay WolfVice President of Investigations
A former undercover investigator, Lindsay Wolf has gone behind the closed doors of factory farms, pet stores, vivisection labs, and other facilities to expose animal abuse. She is currently vice president of investigations.
Geetika SripathiVice President of Optimization
Geetika Sripathi is MFA's vice president of optimization. With a background in integrated marketing communications and digital media, Geetika applies best practices from the corporate sector to advocate for farmed animals. A lifelong vegetarian, Geetika felt compelled to go vegan after seeing shocking undercover footage of the dairy and egg industries. She lives in New York City with her rescued pup, Mookie.
Blanka AlfaroVice President, Mexico
Blanka Alfaro serves as our vice president for MFA in Mexico, creating, managing, and translating social media content and other communications for our Latin American audience. Blanka worked in graphic design and marketing before leaving the world of commercial advertising to apply her skills to helping animals.
Lucas AlvarengaVice President, Brazil
Lucas Alvarenga serves as vice president for MFA in Brazil. As a marketing professional, he was a serial entrepreneur in the digital arena. After deciding to dedicate his life to helping animals, he created Veggo.co, partnered with the Brazilian Vegetarian Society on a 21-Day Meatless Challenge, and organized Festival Veggo, the largest Brazilian vegan funfest. Lucas celebrated his 15th vegetarianism birthday by joining MFA’s team.
Robin MolerPhilanthropy Officer
Robin Moler serves as a philanthropy officer. She loves to share MFA’s impact and vision with our supporters, whose generous investments are changing the lives of millions of farmed animals. After watching footage of a brutalized pig, Robin quickly decided she could do the most good by focusing on farmed animal advocacy. That was 26 years ago and it has been her passion ever since. Her family of six includes four rescued cats and an exceedingly affectionate Chihuahua.
Kelcey Meadows-LucasPhilanthropy Officer
Kelcey Meadows-Lucas serves as philanthropy officer, helping our donors fulfill their dreams of ending farmed animal cruelty. Adopting a feisty terrier 15 years ago opened her heart to all animals. Kelcey soon became vegan and dedicated her life to helping animals. She brings more than a decade of fundraising experience to her position. Kelcey shares her home with her husband and toddler son.
John KarasPhilanthropy Officer
John Karas is our philanthropy officer for the East Coast and the South. He works with friends and supporters who wish to match their personal philanthropic goals with MFA strategic initiatives. John is a graduate student researcher of social change and brings more than a decade of development experience to his position. John and his wife are parents of three great kids and share their home with adopted cats Rico and Captain, and rescue labs Baylor and Lola.