MFA's GUIDE TO
LEAFLETING

Leafleting is one of the simplest and most effective things you can do to help animals. Follow these helpful tips to have the greatest impact.

STEP
ONE
ORDER LITERATURE

We recommend using our "25 Reasons to Try Vegetarian" booklet. If you're leafleting for the first time, you can order a starter pack of 100 for just $6 plus shipping and handling. After your first order, we'll be happy to send you leaflets for free.

STEP
TWO
CHOOSE A LOCATION

Locations with lots of foot traffic are the best places to leaflet—especially if you're able to reach young or socially conscious people. Here are some great leafleting spots:

On or near college campuses or high schools. This is the best option if you're available on weekdays. Don't worry if you're older than the students.

Outside of events such as art shows and Earth Day, gay pride, and community festivals. Check local websites for a calendar of upcoming events.

Outside of concerts, either before or after the show.

Outside of subway, bus or train stations, especially during rush hour.

STEP
THREE
GET PREPARED

You don't need to be an expert on vegan eating to be a successful leafleter. Most people will just take a leaflet and walk on, so the leaflet will do the talking for you. You do want to dress appropriately so you look similar to the people you are leafleting. And while leafleting is easy to do on your own, it's even more fun if you bring a friend—especially for your first time.

STEP
FOUR
HAND OUT LEAFLETS

Stand in an area with a lot of foot traffic and a narrow sidewalk. Be friendly but assertive, and hold a leaflet in front of everyone walking by. Say something short and inviting like "Info on helping animals?"

Your body language is key to improving your "take rate" when leafleting. You'll get the hang of it with time, but these tips will help speed you along:

Confidently walk toward people to hand each of them a leaflet; don’t just stand still and wait for them to come to you.

Extend your arm fully while they're walking toward you, so the leaflet is in front of their stomachs.

A genuine smile, eye contact, and a loud but friendly voice are key.

STEP
FIVE
KEEP A POSITIVE ATTITUDE

Leafleting is a numbers game: the more leaflets you pass out, the more animals you will help. When someone turns you down, don't take it personally or get discouraged. Realize before you start that many people will turn you down, and that that's OK. Lots of people will take leaflets, and some of them will change their diets—there is research to prove it!

Always be positive, polite and encouraging. You might be the first vegetarian these passersby have ever met, so leave them with a good impression. Avoid arguing or spending time talking to hostile people. Your time is better spent leafleting others who might be open to your message. If someone wants to debate, urge that person to visit MercyForAnimals.org for more information, and then move on.

STEP
SIX
KNOW YOUR RIGHTS

The First Amendment grants you the right to leaflet on most public property, including public sidewalks, state-funded universities and community colleges, and public streets that run through college campuses. You also have the right to leaflet at festivals held on public property. If you are ever asked to stop leafleting by police, ask if the property is public or not. If not, simply apologize and pack up for the day. If you are on public property, you will rarely encounter a problem.

Thanks so much for getting active! In an hour or two of leafleting you will inspire countless people to change their diets and spare dozens of farmed animals from a life of misery!



    

 
 
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