MFA's GUIDE TO
PAID-PER-VIEW

Paid-Per-View (PPV) is an outreach method by which you offer people a dollar to watch a four-minute segment of MFA's documentary "Farm to Fridge." PPV is a great form of activism for school clubs or community groups.

STEP
ONE
(OPTIONAL)
APPLY TO VEGFUND TO FUND YOUR PAID-PER-VIEW EVENT

This step is optional. If you can cover the costs of carrying out PPV outreach, great! If you would like to request funding from VegFund, you can click here to see the requirements and apply.

STEP
TWO
GATHER YOUR EQUIPMENT

You will want to have 2 laptops or tablet computers, several sets of headphones, a table, and a stack of one dollar bills to hand out to viewers. You can also print out this sign to display on your table. Many people who carry out PPV also use "headphone splitters," cheap cables that allow you to plug two sets of headphones into each computer.

STEP
THREE
DOWNLOAD THE FOUR-MINUTE VERSION OF "FARM TO FRIDGE"

Go here to download the video onto each computer or tablet you'll be using.

STEP
FOUR
FIND A LOCATION

College campuses and festivals are great locations for carrying out PPV. Get permission to set up your table in the same area as other student groups or vendors.

STEP
FIVE
ORDER VEG LITERATURE AND A SIGN-UP SHEET

MFA is happy to send you copies of our "Vegetarian Starter Guide" and other literature to distribute at your table. We'll also send you a sign-up sheet to collect email addresses. Email MikaelN@MercyForAnimals.org to order your free literature and a copy of the sign-up sheet. Please allow three weeks for shipping.

STEP
SIX
BE INVITING AT THE EVENT

Once you get set up, be friendly and outgoing to encourage people to stop and watch the video. A good line to use is "We'll pay you a dollar to watch this short video!" If they ask what it's about, tell them, "It's about where your food comes from. It's just four minutes long and you'll get one dollar at the end." If possible, try to get more than one person watching each computer at a time.

STEP
SEVEN
START A CONVERSATION AFTER EACH VIEW

Once people have finished watching the video, talk to them. "So, what did you think?" is a good opener. Now is the perfect time to answer questions they have, give tips on veg eating, and let them know they can help stop the cruelty they have just witnessed. Make sure they know that changing their diets is not an all-or-nothing proposition; even cutting back on meat consumption can help.

Give every person who watches the video a copy of our "Vegetarian Starter Guide" with the dollar bill inside. Also ask people to write their email addresses on the sign-up sheet so they can receive helpful resources on veg eating. After the event is over, take a photo of the sign-up sheet and email it to MikaelN@MercyForAnimals.org so we can send out those resources.

Thanks for getting active!
Most people who host PPV events find them to be incredibly rewarding and can't wait
to do more—you'll really see the impact you are having!


    

 
 
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