Every time we sit down to eat we can choose kindness over cruelty. Mercy For Animals works to educate and inspire people around the world to make compassionate food choices.
We have the power to stop animal cruelty at every meal. In fact, the number of animals bred and abused on farms in the U.S. each year has dropped by nearly 500 million. Why? Because individuals like you are choosing to replace animal products with delicious vegan food.
The goal of our education department is to prevent cruelty by inspiring more people to move towards vegan eating. We show the public the harsh reality of factory farms to inspire them to care about farmed animals. And we give them the tools they need to make compassionate food choices.
Cruelty to animals on factory farms thrives in secret. We pull back the curtains—exposing abuses and inspiring compassionate change.
We use large-scale online advertising campaigns to bring video footage of factory farms to millions of people each year. Our advertising campaigns stretch across North America, South America, China, and India.
We build and leverage our major social media presence to spread articles, videos, photos, and memes about factory farming to millions of people around the world every day.
We believe people have the right to know how animals are treated on modern farms. Using a variety of platforms, we bring documentary videos on factory farming to tens of millions of people each year.
By enjoying meatless meals, we can spare animals' lives. Our educational tools make going and staying vegetarian fun, easy, and delicious.
We distribute our slick, magazine-style Vegetarian Starter Guide in print and digital formats across North America. Separate versions of the guide are distributed digitally for the U.S. in Spanish, Canada in French, Latin America in Spanish, China in Mandarin, and India in English and Hindi.
Each year, hundreds of thousands of people sign up for our upbeat email series on how to eat vegan.
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We build and leverage our major social media presence to bring helpful articles, videos, and advice on vegan eating to millions of people around the world.
By the Numbers
times our pro-animal content will be viewed on social media this year
impressions generated by our advertising campaigns this year
times our factory farming documentary videos will be viewed this year
booklets and copies of our Vegetarian Starter Guide that will be distributed this year
website visitors this year who will pledge to go vegetarian
Each of us has the power to make the world a kinder place for animals. These are the stories of just a few of the individuals who were inspired to act because of our educational programs.