Education

Every time we sit down to eat we can choose kindness over cruelty.
Mercy For Animals works to educate and inspire people around the world to make compassionate food choices.

Changing Hearts

We have the power to stop animal cruelty at every meal. Today, entire grocery store departments offer a variety of vegan foods, and sales of these products are expected to soar globally. Why? Because individuals like you are choosing to replace animal products with delicious vegan food.

The goal of our education department is to prevent cruelty by inspiring more people to move toward vegan eating. We show the public the harsh reality of factory farms and slaughterhouses to inspire people to care about farmed animals. And we give them the tools they need to make compassionate food choices.


Exposing Cruelty and Empowering Change

Animal cruelty on factory farms thrives in secret. We pull back the curtains—exposing abuses and inspiring change. Our education campaigns stretch across North America, South America, China, and India.

Advertising

Advertising

Our large-scale online advertising campaign has inspired millions of people to pledge to leave meat off their plates and provided them with the resources they need to make the switch.

Food Policy

Food Policy

We work with large institutions with massive purchasing power—school districts, universities, and hospitals—to help them reduce the meat they serve by 20 percent. We provide recipes, menu consulting, and marketing materials to assist the institutions with the transition.

Media Production

Media Production

Video has the power to educate, inspire, and galvanize millions to take action on behalf of animals. Our videos about factory farming and vegan eating reach hundreds of millions of people around the globe each year through a multitude of platforms.

View our videos on Facebook or YouTube.

  • Animals Are Not Trash

  • Meet Lemonade!

  • Why Wildlife Services Is Killing Thousands of Animals

Vegetarian Support

Vegetarian Support

Using email; live chat; text messaging; and social media platforms, such as Facebook, WhatsApp, and Twitter, our vegetarian support specialists provide personal support to help individuals move toward vegan eating. They answer questions, provide valuable resources, and coach people through personal challenges.

Visit ChooseVeg.com to start a conversation with one of our vegetarian support specialists.

Grassroots Outreach

Grassroots Outreach

Our dedicated volunteers empower people around the world to make more compassionate food choices. They take action online, hand out pro-vegan guides, screen video footage of factory farms, and much more, reaching millions of people each year.

Join our grassroots movement! Sign up to volunteer and visit our Action Center.

Tools for Change

Our educational tools make going and staying vegetarian fun, easy, and delicious.

Research

Research

We conduct groundbreaking research and fund independent studies on effective animal advocacy. Our research findings help us improve our strategies, tactics, and messages, deepening MFA’s impact for farmed animals.

Learn more.

Websites

Websites

Our stylish and comprehensive websites provide all the practical tips people need to move toward vegan eating. Separate sites serve audiences in the U.S. in English and Spanish, Canada in English and French, Latin America in Spanish, Brazil in Portuguese, China in Mandarin, and India in English and Hindi.

Our stylish and comprehensive websites provide all the practical tips people need to move towards vegan eating. Separate sites serve audiences in Canada in English and French, the U.S. in English and Spanish, Latin America in Spanish, Brazil in Portuguese, China in Mandarin, and India in English and Hindi.

Guides

Guides

We distribute our slick, magazine-style Vegetarian Starter Guide and FRESH booklets in print and digital formats. Separate versions of each publication are distributed digitally for the U.S. in Spanish, Latin America in Spanish, Brazil in Portuguese, China in Mandarin, and India in English and Hindi. The veg guide is also available in French.

Order copies of our Vegetarian Starter Guide or FRESH booklet.

We distribute our slick, magazine-style Vegetarian Starter Guide in print and digital formats across North America. Separate versions of the guide are distributed digitally for Canada in French, the U.S. in Spanish, Latin America in Spanish, Brazil in Portuguese, China in Mandarin, and India in English and Hindi.

Emails

Emails

Each year, millions of people sign up for our upbeat email series on how to move toward vegan eating.

Sign up now!

Social Media

Social Media

We build and leverage our major social media presence to generate billions of impressions each year of helpful articles, enticing recipes, powerful videos, and inspiring stories.


In addition to our English-language social media pages, we produce Spanish content for Latin America (on Facebook, Twitter, Pinterest, and Instagram); English and Hindi content for India (on Facebook and Twitter); Portuguese content for Brazil (on Facebook and Instagram); and Chinese content for China (on WhatsApp).

By the Numbers 2016

273 MILLION

views of our pro-vegan viral videos

1.7 MILLION

website visitors who pledged to go vegetarian

1.5 MILLION

pro-vegan leaflets and guides distributed across six countries

 
30,000+ PEOPLE

provided one-on-one support from our vegetarian support specialists

3.7 BILLION

impressions of our Facebook posts about compassion for farmed animals

Their Stories

Each of us has the power to make the world a kinder place for animals. These are the stories of just a few people who were inspired to act because of our educational programs.

Pledge to Eat Vegetarian

Spare dozens of animals a year—and feel great—by ditching meat. Sign the pledge to get a free Vegetarian Starter Guide!

Videos

Get Involved

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