Faux Meat to Impact Meat and Poultry Industries in 2013

5AA4BB467AED6AFD49C91B3143A221_h316_w628_m5_cLPSXsjGK.jpgJWT, the world's best-known marketing communications brand and consulting firm, has named faux meat a 2013 trend. A number of food trends are expected to impact the meat and poultry industries in 2013, but faux meat has risen to the top of the list.

Reasons cited for this expected transition from animal-based products to faux meat include budgetary, environmental, and health concerns.

According to JWT, improvements to faux meat are also playing an important role with special mention of Beyond Meat and its ability to even "fool some experts" and the EU's Like Meat project, which is aimed at the development of meat analogues with "excellent, well-accepted texture, juiciness, appearance and aroma based on plant proteins."

As meat consumption continues to decline, faux meat continues to improve, and even in-vitro meat is introduced, factory-farmed meat could soon be a thing of the past!

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