Because of your support, 2015 was truly a groundbreaking year for Mercy For Animals. Through our cutting-edge undercover investigations, legal and corporate successes, and inspiring educational outreach, MFA was able to achieve some incredible victories for farmed animals this year. We couldn’t have done it without you!
You Helped Us Inspire People to Ditch Cruel Animal Products
- An amazing 650,000 people pledged to go vegetarian. Each person who goes vegetarian spares 31 animals per year from a lifetime of suffering!
- We distributed more than 1.5 million pro-veg leaflets, including our Vegetarian Starter Guide.
- Our pro-vegan videos garnered more than 110 million views.
- We generated more than 2 billion impressions on social media.
- We extended our outreach through Latin America, Canada, and India.
You Helped Us Expose Cruelty
- We exposed cruelty inside 23 factory farms and slaughterhouses through nine undercover investigations in 2015.
- More than 3 million people on social media viewed our undercover videos.
- Our investigations drew national media attention, including coverage in The New York Times, The Wall Street Journal, USA Today, and The Washington Post.
- Celebrity supporters, including Candice Bergen, Alec Baldwin, Bob Barker, Moby, and Pamela Anderson, joined our campaigns, narrating investigative videos, attending protests, and sharing information about animal cruelty with their followers.
- Our petitions calling on corporations to adopt meaningful animal welfare policies amassed more than 1.7 million signatures.
You Helped Us Hold Animal Abusers Accountable
- Our investigations brought animal abusers to justice, leading to charges of nearly 50 counts of criminal animal cruelty.
- Eight individuals and companies, including the owners of a McDonald’s chicken supplier who closed the doors of their factory farm, were convicted of a total of nine counts of animal cruelty following MFA undercover videos.
- Our Perdue investigation led to the first-ever felony charges for cruelty to factory-farmed chickens.
- Our investigation of Maple Leaf supplier Hybrid Turkeys led to the first conviction of a Canadian company for animal cruelty based on an undercover investigation.
- We helped defeat three out of four ag-gag bills introduced this year and assisted with the historic Massachusetts signature drive whereby 133,000 signatures were gathered to put an anti-confinement measure on the 2016 ballot.
You Helped Us Push for Corporate Change:
- Following an intense, multi-year campaign, Walmart—the nation’s largest food retailer—announced in May its commitment to ending the cruel confinement of pigs, calves, and egg-laying hens.
- Nestlé, the world’s largest food company, committed to phasing cruel battery cages out of its U.S. supply chain by 2020, an expansion of the broader welfare policy Nestlé established in 2013 after an MFA investigation.
- We pressured McDonald’s, one of the largest egg purchasers in the world, as well as leading foodservice providers Sodexo and Aramark, into ending the cruel confinement of egg-laying hens.
- We pushed Saputo, Leprino Foods, and Great Lakes Cheese—some of the largest dairy producers in North America—to stop cutting the tails off cows.
- Following an MFA investigation, Maple Leaf Foods, the largest meat company in Canada, became the first major meat producer to commit to transitioning from the cruel live-shackle slaughter system used to kill chickens for meat.
These corporate successes have the potential to spare 37.2 million egg-laying hens from battery cages, 2.7 million pigs from gestation crates, and 175,000 calves from veal crates. In addition, 2.1 million cows will no longer endure painful mutilations like tail docking, and 300 million chickens will not be shackled, shocked, cut open, and scalded alive while conscious and able to feel pain.
With the support of caring people like you, we are changing the world for farmed animals.
Click here to make a year-end donation to support our lifesaving work.