After a successful trial, McDonald’s has announced that its new McVegan will become a permanent menu item in Finland and Sweden by the end of the month.
McDonald’s partnered with Anamma to create the delicious soy-based patty. The Swedish brand says it’s working to prove to McDonald’s and the fast-food chain’s customers that eating plant-based is easy and delicious.
According to LiveKindly.co, Anamma’s marketing manager Nina Sandstrӧm has concluded that “it’s time for people to step up and reduce the environmental impact that they are having on the planet,” and “vegan burgers are just one way of doing this.”
McDonald’s is just the latest fast-food joint to offer vegan fare. Bareburger, Umami Burger, and Momofuku Nishi offer the Impossible Burger; TGI Fridays is rolling out the Beyond Burger; Yard House offers Gardein meat substitutes; and Pizza Hut recently started offering Violife cheese at select U.K. locations.
More vegan options at restaurants is a sign of the times. The research firm Global Data reports that veganism in America has increased by 600 percent since 2014, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent over the next three years, potentially reaching $5.2 billion globally by 2020.
Furthermore, a study commissioned by the Plant Based Foods Association and The Good Food Institute revealed that the plant-based foods market had topped $3.1 billion in sales. And Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.
The growing popularity of a vegan diet is great news for the billions of animals who suffer horribly at factory farms. Cows, pigs, and chickens raised and killed for food are subjected to unthinkable cruelties: tiny, filthy cages; burns and amputations; and merciless slaughter.
See for yourself.