A recent article in the meat industry’s Cattle Network discusses the end of McDonald’s iconic Big Mac burger.
Veteran journalist Dan Murphy blames the downtrend on millennials:
As far as many millennials now in their 20s and 30s are concerned, the Big Mac is becoming at best irrelevant, an object of derision, rather than desire.
A recent report by McDonald’s found that only one in five millennials has ever even tried the classic burger. This makes sense, as “an estimated 12 percent of millennials say they are ‘faithful vegetarians,’ compared with 4 percent of Gen X’ers and 1 percent of baby boomers,” according to The New York Times.
Although McDonald’s claims to target the largest generation in history, it’s clear that millennials aren’t biting the fast-food giant’s bait. This generation boasts more vegetarian members than any other.
It’s shocking that a meat industry publication would highlight the decline of meat consumption. But it’s not surprising that millennials aren’t buying into McDonald’s pathetic marketing ploys. If McDonald’s really wants to attract millennials, it would do best to follow in the footsteps of Ikea and White Castle, which have both added meatless versions of signature dishes to their menus.