According to Forbes, London-based sandwich chain Pret A Manger has seen a 70 percent increase in sales since expanding and adding vegetarian stores and plant-based options.
In 2015 Pret’s CEO wrote a blog asking customers for ideas on how to create delicious veg options, and he received a ton of suggestions. In fact, over 10,000 customers responded, including Sir Paul McCartney. A whopping 96 percent of responders wanted an all-veggie Pret store or a veggie booth within the stores.
Last June, Pret introduced all-vegetarian stores, first in London and eventually in Hong Kong and the United States.
The company’s CEO, Clive Schlee, wrote in response:
The top selling eight new products at Veggie Pret are all vegan, which either shows that vegan dishes can be just as delicious as veggie dishes, or we have underestimated how strong the vegan movement is.
Pret’s success is further evidence that more people than ever are ditching animal products in favor of plant-based foods. Over the past decade, veganism has seen consistent growth as millennials—the world’s largest generation—purchase their own food. Concerned about the environment, animal welfare, and their health, this generation boasts more self-identifying vegetarians than any other, according to The New York Times.
Earlier this year NBC reported that Google searches for "vegan" had increased by 33 percent from 2015 to 2016. This is even higher than the increase from 2014 to 2015.
Fewer people eating meat, dairy, and eggs is great news for the billions of farmed animals who suffer immensely at factory farms. Cows, pigs, and chickens raised and killed for food are subjected to unimaginable cruelties: extreme confinement, brutal mutilations, and violent deaths.
See for yourself.
With plant-based options now more widely available, it’s never been easier to switch to a compassionate vegan diet. Click here to get started!