Hip-Hop Hero
Russell Simmons Urges Chicago to Choose Vegetarian

Internationally known hip-hop mogul, philanthropist, and entrepreneur Russell Simmons has teamed up with Mercy For Animals to launch a new pro-vegetarian billboard campaign.

Encouraging people to "Live Well. Eat Well. Choose Vegetarian," this South Chicago billboard is giving motorist some serious food for thought.

The new billboard campaign reaches a predominantly African-American audience and aims to encourage those at greater risk for heart disease and other deadly ailments caused by excessive meat consumption to consider plant-based alternatives to meat, dairy and eggs to improve their health and help animals.

According to the New England Journal of Medicine, before age 50, African-Americans are 20 times more likely to experience heart failure than whites. Additionally, the American Diabetes Association warns African-Americans are nearly two times more likely to become diabetic.

The best way to protect farmed animals from abuse and to safeguard our health is to adopt a healthy and humane vegetarian diet. For more information visit ChooseVeg.com.



8033 SUNSET BLVD, STE 864   |   LOS ANGELES, CA 90046   |   866-632-6446   |   CONTACT US