Study: Americans Eating Less Pork Due to Animal Welfare Concerns

pig1_1204022c.jpgAccording to a study at Purdue University, 14 percent of American consumers have cut their pork consumption by more than half in the last three years because of heightened awareness of animal welfare issues. This study corroborates the findings of a 2010 report by economists at Kansas State University and Purdue University that indicates consumers eat less meat after learning about animal welfare issues in the news.

Of course, this is good news for pigs, but it also helps inform animal advocates about the effectiveness of generating awareness about the plights of factory farmed animals. In fact, a growing number of sources, from the Daily Livestock Report to the New York Times, report a steady decline in US meat consumption in the last several years - and this decline is largely due to the fact that people care about animals.

In the pork industry, mother sows are confined in cruel gestation crates, unable to turn around, lie down comfortably, or engage in any natural behaviors for nearly their entire miserable lives, and piglets have their testicles ripped out of their bodies, and their tails chopped off - all without painkillers.

A Mercy For Animals undercover investigation at a Walmart pork supplier revealed horrific cruelty, including workers slamming conscious piglets headfirst into the ground and leaving them to slowly suffer and die, and sick and injured pigs with severe, bleeding wounds or infections left to suffer without veterinary care.

Thankfully, compassionate consumers can help prevent needless cruelty to pigs by simply leaving pork off their plates. Visit for hundreds of healthy and delicious cruelty-free alternatives to pork.