According to the online news source LiveKindly, when sold alongside beef burgers, the vegan Impossible Burger outsells its meat-based competitor.
The burger is a top menu item nearly everywhere it’s served, according to Food News Media. “The Impossible Burger is one of those rare menu items that brings new customers in the door and keeps them coming back,” says David Lee, Impossible Foods’ chief operating and financial officer. The plant-based burger is now sold at over 250 restaurants in 18 states.
The demand is so great that Impossible Foods has teamed up with the logistics company Postmates to deliver the burger to hungry Los Angeles customers. Discussing the partnership, Postmates’ senior vice president for brand marketing and communications, Abby Lunardini, said:
Our customers have been asking for the Impossible Burger by name, and we are excited to help bring the phenomenon that is taking the world by storm to even more people. Postmates is committed to reducing our own footprint, so it’s natural to partner with Impossible Foods, a company changing how we think about food and its environmental impact.
Compared to meat-based burgers, the Impossible Burger requires 95 percent less land and 74 percent less water, and its production generates 87 percent fewer greenhouse gas emissions. The plant-based burger also has the meaty appearance, texture, and taste to get even the biggest meat lover to drool.
Best of all, the burger uses ZERO cows.
Sadly, not a single federal law protects cows during their lives at factory farms. The Humane Methods of Slaughter Act pertains only to the slaughterhouse, providing no protection to animals for most of their lives.
People are becoming more aware of the harsh realities of factory farming. As a result, consumers are seeking plant-based alternatives to animal products. In fact, according to Lux Research, plant-based proteins are expected to make up a third of the protein market by 2054.