In order to make exploring the compassionate, healthy, and earth-friendly vegetarian diet as easy as possible, MFA recently created a comprehensive 32-page Vegetarian Starter Kit. Complete with facts, resources, recipes, tips, and more, this extensively researched and referenced piece of literature balances strong graphics with solid information. Since first publishing this highly-acclaimed piece of literature in 2004, MFA has printed and distributed over 65,000 Starter Kits to consumers around the country. Click here to order your free copy.

MFA also recently launched ChooseVeg.com, the online version of the popular Vegetarian Starter Kit. The website contains compelling information, photographs, and video footage covering the many reasons to eliminate animal products from your shopping list. Visitors can also browse hundreds of delicious cruelty-free recipes and listings of recommended books, videos, and websites.