Vegan Meat Innovation Is Taking Over the Bay Area

A recent San Francisco Chronicle article highlights the surge in vegan meat companies in the Bay Area.

The piece spotlights Finless Foods, a startup that aims to create real seafood made from animal cells without slaughter, and leading companies Clara Foods, New Wave Foods, Memphis Meats, and Impossible Foods.

While some of these companies create products from animal cells and others use only plant-based ingredients, all are working toward a future with less animal suffering.

These startups have grabbed the attention of quite a few big names, including Bill Gates, Google co-founder Sergey Brin, Twitter co-founder Evan Williams, and Alphabet CEO Eric Schmidt.

The Chronicle asked Bruce Friedrich, executive director of The Good Food Institute—an advocacy group working to end industrial animal agriculture—for his take:
“(These) venture capitalists are interested in making the world a better place through the allocation of venture-capital resources,” says Friedrich. “And plant-based meats are the solution to the two big questions in agriculture. The first one is: How do we feed 9.7 billion people by 2050? The second one is: What do we do about climate change?”
Major meat companies are also getting on board. Last year, Tyson Foods started a venture capital fund to invest in plant-based and sustainable protein options. Similarly, Pinnacle Foods, the maker of Hungry Man meals, bought Gardein.

With an estimated 12 percent of millennials identifying as faithful vegetarians, this is truly a wise investment in the future. In fact, according to Lux Research, plant-based proteins are expected to make up a third of the protein market by 2054.

Join the millions of people who are taking a stand for animals, the environment, and their own health by transitioning to a plant-based diet.

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