WOW! MFA's Conscious Eating Program Will Serve 26 Million Vegan Meals Each Year

Over the past year, Mercy For Animals’ Conscious Eating program secured nine policy commitments—eight in Brazil and one in Mexico—from schools, universities, and social service agencies. As a result, more than 600,000 meals per week—about 26 million per year—that would have contained meat and other animal products will now be entirely vegan.


Once these policies are in place, they will spare about half a million animals per year a lifetime of suffering at factory farms.

In addition to directly impacting them through meat reduction, MFA’s food policy program helps farmed animals by raising awareness about the benefits of a vegan diet. The program has received positive media coverage by over 60 media outlets across Brazil and Mexico. And it educates the public through pro-veg posters displayed at participating institutions. These posters feature vibrant infographics that show the health and environmental benefits of plant-based eating.


Many public officials have come out in support of MFA’s program. Emanuel Pinheiro, the mayor of Cuiabá, the capital city of the Brazilian state of Mato Grosso, said, “We are so honored and proud to lead this important initiative that will develop more sustainable programs aimed at the health of our children.”

By simply reducing meat, dairy, and egg consumption at public institutions, these policy commitments are equivalent to getting 20,000 people to go completely vegan and will help prevent suffering for hundreds of thousands of farmed animals.


Despite being just as smart and sensitive as dogs and cats, farmed animals are subjected to unimaginable cruelty, including extreme confinement, brutal mutilations, and violent deaths.

Just watch our latest investigation into a pig factory farm in Brazil.


Join us in fighting to protect farmed animals by switching to a healthy, sustainable, and compassionate vegan diet. Click here to get started. And check out our Pinterest page for thousands of recipe ideas!

Help us make an even greater impact for farmed animals in 2018. Your gift will be matched through December 31. Click here to donate today!