From headline-grabbing investments in plant-based companies
to unprecedented requests for meat-free fare, there’s no question that 2017
was the year that veganism went mainstream. But new record-breaking pledge
numbers from Veganuary have us ecstatic
for 2018!
According to LiveKindly, more
than 100,000 people have pledged to go vegan this January. Veganuary
reports that one person every six
seconds vows to ditch meat, dairy, and eggs.
Veganuary offers a vegan starter guide, a webpage to
help dispel common myths about
veganism, a guide to help you shop
vegan at the supermarket, and resources for eating out at popular restaurant chains.
With multiple food forecasts naming veganism at the top of
their lists, 2018 is expected to be a big year for plant-based eating. In fact,
leading hospitality consulting firm Baum + Whiteman recently predicted in
its 2018 Food & Beverage Forecast that vegan food would be a megatrend of the coming year.
Over the past decade, veganism has seen consistent growth as
millennials—the world’s largest generation—purchase their own food. Concerned
about the environment, animal welfare, and their health, this generation boasts more self-identifying vegetarians
than any other, according to The New York Times.
The growth of veganism is great news for the countless
animals who suffer horribly at factory farms. Despite being just as smart and
sensitive as the dogs and cats we adore at home, cows, pigs, and chickens
raised and killed for food are subjected to unimaginable cruelties: extreme
confinement, brutal mutilations, and violent deaths.
Sounds horrifying, right? See for yourself.
New year, new you? Join the millions who are taking a stand
for animals, the environment, and their own health by choosing to go vegan. Click here to get started. And check out our Pinterest page for thousands of recipe ideas!