Top Trends in Prepared Foods in 2017, an eye-opening report by research firm Global Data, found that Americans are switching to a vegan diet in record numbers.
The report found that 6 percent of the U.S. population now identifies as vegan, a 600 percent increase from 2014. “Go meat-free” and “ethical eating” were among six key trends explored in the report.
But veganism in the U.S. is more than a trend. In fact, it is part of a global dietary shift away from animal products.
Over the past decade, veganism has seen consistent growth as millennials—the world’s largest generation—purchase their own foods. Concerned about the environment, animal welfare, and their own health, this generation boasts more self-identifying vegetarians than any other, explains The New York Times.
NBC reports that Google searches for "vegan" increased by 33 percent from 2015 to 2016. This is slightly higher than the increase from 2014 to 2015.
What’s more, Mintel recently found the number of vegan products in Australia had increased by 92 percent since 2014, and Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.
Fewer people buying meat, dairy, and eggs is great news for the billions of farmed animals who suffer immensely at factory farms.
Cows, pigs, and chickens raised and killed for food are just as smart and sensitive as the dogs and cats we adore at home. But at factory farms, they’re subjected to unimaginable cruelties: extreme confinement, brutal mutilations, and violent deaths.
Sounds horrifying, right? Watch.
Join the millions who are taking a stand for animals, the environment, and their own health by switching to a vegan diet.
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