Inspiring Compassion. Ending Cruelty.
Mercy For Animals is dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies.
Imagine a world free of cruelty, a world in which we nurture our bodies, minds, and spirits with wholesome, healthy food that is kind to animals and sustainable for our planet. MFA believes that world is possible. In fact, it is inevitable if we work together to elevate humanity to its fullest potential.
We are on the frontlines fighting to protect farmed animals. From factory farms to corporate boardrooms, courts of justice to courts of public opinion, Mercy For Animals is there to speak up against cruelty and for compassion.
Your Money at Work
Nearly 79 cents of every dollar spent by Mercy For Animals goes directly to programs that save animals. The remainder is used to grow MFA’s size and capacity so we can help even more animals in the future.
Our Leadership Team
Changing Hearts. Changing Minds. Changing the World.
Matt Rice serves as president of Mercy For Animals. He oversees all of MFA's departments and work in six countries. For more than 15 years, Matt has been a central leader in the animal protection movement. He has overseen many of MFA’s biggest cases, most successful campaigns, and other victories. Matt began in MFA’s New York office carrying out grassroots outreach before being promoted to director of operations. He later took over as director of investigations, working closely with our brave undercover investigators, before moving on to the role of executive vice president. Matt lives in Los Angeles with his wife, Tammy, and rescued parakeets, Buffy and Winnie.
Vandhana BalaSenior Vice President of Programs and General Counsel
Vandhana Bala serves as our senior vice president of programs and general counsel. She oversees MFA's legal, investigations, corporate engagement, and social impact programs. After becoming interested in animal rights in law school, Vandhana led MFA's legal department for 7 years, obtaining unprecedented progress for animals in courtrooms, on ballots, and within government institutions. In addition, she has played a leading role in expanding MFA’s life-saving work internationally. Vandhana sees how quickly compassion for animals resonates with people across all cultures, and she believes we are unstoppable when we work together.
Blanka AlfaroSenior Vice President, International
Lindsay WolfVice President of Investigations
A former undercover investigator, Lindsay Wolf has gone behind the closed doors of factory farms, pet stores, vivisection labs, and other facilities to expose animal abuse. She is currently vice president of investigations.
Ari SolomonVice President of Social Impact
Ari Solomon is our vice president of social impact, managing all things social media. He also serves as the liaison to celebrities involved in MFA’s campaigns. Ari is a prolific writer whose work appears regularly on The Huffington Post and has been featured in the Los Angeles Times, The New York Times, and The Advocate. Ari’s videos on veganism, including Sh*t Vegans Say, have become viral sensations, with nearly 2 million combined views.
Jake MortonVice President of Creative
Geetika SripathiVice President of Optimization
Geetika Sripathi is MFA's vice president of optimization. With a background in integrated marketing communications and digital media, Geetika applies best practices from the corporate sector to advocate for farmed animals. A lifelong vegetarian, Geetika felt compelled to go vegan after seeing shocking undercover footage of the dairy and egg industries. She lives in New York City with her rescued pup, Mookie.
Lena LudwigVice President of Administration
Lena Ludwig is our vice president of administration, spearheading efforts to maintain a strong infrastructure. Lena oversees the organization's policies, operations, and finances. She has been vegan for almost two decades. Although she flourished in the corporate sector, Lena's true calling is to be a career animal rights activist. With her experience and passion united, Lena becomes more inspired and dedicated every day as part of MFA's team.
Lucas AlvarengaVice President, Brazil
Lucas Alvarenga serves as vice president for MFA in Brazil. As a marketing professional, he was a serial entrepreneur in the digital arena. After deciding to dedicate his life to helping animals, he created Veggo.co, partnered with the Brazilian Vegetarian Society on a 21-Day Meatless Challenge, and organized Festival Veggo, the largest Brazilian vegan funfest. Lucas celebrated his 15th vegetarianism birthday by joining MFA’s team.
Liz QuickDirector of Development
Liz Quick serves as our director of development and supervises all MFA fundraising efforts and development staff. Liz went vegan over five years ago, after becoming aware of the harsh realities of factory farming. She lives in sunny Los Angeles and is a proud pug mama to her very, very lazy pug, Penny.
Kenny TorrellaDirector of Communications
Kenny Torrella serves as Mercy For Animals’ director of communications. He works with MFA’s team of writers and editors and has garnered media coverage for farmed animals in mainstream news outlets, such as the Associated Press, The Washington Post, and Fortune magazine. After watching undercover investigation footage from factory farms and slaughterhouses 10 years ago, Kenny became vegan and has been active for animals since. He lives in Washington, DC, with his partner and their rescue dog, Rihana.
Kelcey Meadows-LucasPhilanthropy Officer
Kelcey Meadows-Lucas serves as philanthropy officer, helping our donors fulfill their dreams of ending farmed animal cruelty. Adopting a feisty terrier 15 years ago opened her heart to all animals. Kelcey soon became vegan and dedicated her life to helping animals. She brings more than a decade of fundraising experience to her position. Kelcey shares her home with her husband and toddler son.
John KarasPhilanthropy Officer
John Karas is our philanthropy officer for the East Coast and the South. He works with friends and supporters who wish to match their personal philanthropic goals with MFA strategic initiatives. John is a graduate student researcher of social change and brings more than a decade of development experience to his position. John and his wife are parents of three great kids and share their home with adopted cats Rico and Captain, and rescue labs Baylor and Lola.