About Mercy For Animals

Together we will end factory farming.
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Inspiring Compassion. Ending Cruelty.

Mercy For Animals is dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies.

Imagine a world free of cruelty, a world in which we nurture our bodies, minds, and spirits with wholesome, healthy food that is kind to animals and sustainable for our planet. MFA believes that world is possible. In fact, it is inevitable if we work together to elevate humanity to its fullest potential.


Our Approach

We are on the frontlines fighting to protect farmed animals. From factory farms to corporate boardrooms, courts of justice to courts of public opinion, Mercy For Animals is there to speak up against cruelty and for compassion.


Your Impact

1.3 Billion
animals protected annually from cruel cages, mutilation, and agonizing slaughter thanks to corporate policy successes your support made happen
500,000 Animals
spared annually from miserable lives at factory farms because MFA persuaded schools and other institutions to reduce meat, dairy, and eggs served
26 MILLION
vegan meals served a year by schools and social assistance programs across Brazil and Mexico thanks to MFA's meat reduction programs

Pie Chart for Mercy For Animals, showing that nearly 79 cents of every dollar spent by Mercy For Animals goes directly to programs that save animals

Your Money at Work

Nearly 79 cents of every dollar spent by Mercy For Animals goes directly to programs that save animals. The remainder is used to grow MFA’s size and capacity so we can help even more animals in the future.

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Our Leadership Team

Changing Hearts. Changing Minds. Changing the World.

Matt Rice

President

Matt Rice serves as MFA's president. He oversees all of MFA's departments and work in six countries. For more than 15 years, Matt has been a central leader in the animal protection movement. He has overseen many of MFA’s biggest cases, most successful campaigns, and other victories. Matt began in MFA’s New York office carrying out grassroots outreach before being promoted to director of operations. He later took over as director of investigations, working closely with our brave undercover investigators, before moving on to the role of executive vice president. Matt lives in Los Angeles with his wife, Tammy, and rescued parakeets, Buffy and Winnie.

Vandhana Bala

Senior Vice President of Programs and General Counsel

Vandhana Bala serves as MFA's senior vice president of programs and general counsel. She oversees MFA's legal, investigations, corporate engagement, and social impact programs. After becoming interested in animal rights in law school, Vandhana led MFA's legal department for seven years, obtaining unprecedented progress for animals in courtrooms, on ballots, and within government institutions. In addition, she has played a leading role in expanding MFA’s lifesaving work internationally. Vandhana sees how quickly compassion for animals resonates with people across all cultures, and she believes we are unstoppable when we work together.

Blanka Alfaro

Senior Vice President, International

Blanka Alfaro serves as MFA's senior vice president of international programs. Blanka worked in graphic design and marketing before leaving the world of commercial advertising to apply her skills to helping animals.

 

LeAnn Harris

Senior Vice President of Support

LeAnn Harris serves as MFA’s senior vice president of support. Her role provides strategic leadership to our support areas of communications, creative, optimization, and administration. In various industries from broadcast media to financial services, she has gained years of experience driving organizational growth and efficiencies. She is grateful for the opportunity to give a voice to the voiceless and help further our mission. LeAnn lives in Southern California and loves vegan burgers, her morning coffee, and discovering new cruelty-free fashion brands.

Lindsay Wolf

Vice President of Investigations

A former undercover investigator, Lindsay Wolf has gone behind the closed doors of factory farms, pet stores, vivisection labs, and other facilities to expose animal abuse. She is currently MFA's vice president of investigations.

Ari Solomon

Vice President of Social Impact

Ari Solomon is MFA's vice president of social impact, managing all things social media. He also serves as the liaison to celebrities involved in MFA’s campaigns. Ari is a prolific writer whose work appears regularly on The Huffington Post and has been featured in the Los Angeles Times, The New York Times, and The Advocate. Ari’s videos on veganism, including Sh*t Vegans Say, have become viral sensations, with nearly 2 million combined views.

Jake Morton

Vice President of Creative

Jake Morton is MFA's vice president of creative. A longtime MFA supporter and once volunteer, Jake first became involved in animal protection as a teenager after meeting MFA’s then president, Milo Runkle, during an outreach event in his hometown.

Geetika Sripathi

Vice President of Optimization

Geetika Sripathi is MFA's vice president of optimization. With a background in integrated marketing communications and digital media, Geetika applies best practices from the corporate sector to advocate for farmed animals. A lifelong vegetarian, Geetika felt compelled to go vegan after seeing shocking undercover footage of the dairy and egg industries. She lives in New York City with her rescued pup, Mookie.

Lena Ludwig

Vice President of Administration

Lena Ludwig is our vice president of administration, spearheading efforts to maintain a strong infrastructure. Lena oversees the organization's policies, operations, and finances. She has been vegan for almost two decades. Although she flourished in the corporate sector, Lena's true calling is to be a career animal rights activist. With her experience and passion united, Lena becomes more inspired and dedicated every day as part of MFA's team.

Lucas Alvarenga

Vice President, Brazil

Lucas Alvarenga serves as MFA's vice president in Brazil. As a marketing professional, he was a serial entrepreneur in the digital arena. After deciding to dedicate his life to helping animals, he created Veggo.co, partnered with the Brazilian Vegetarian Society on a 21-Day Meatless Challenge, and organized Festival Veggo, the largest Brazilian vegan funfest. Lucas celebrated his 15th vegetarianism birthday by joining MFA’s team.

Magnolia Martínez

Managing Director, Latin America

Magnolia Martínez is MFA’s managing director for Latin America. She became vegan in 2004, thanks to Rita, a dog she rescued from the streets while living in Mexico. Before joining MFA as a volunteer in 2013, Magnolia focused her career on social services and research. She was born in Colombia and currently lives in Texas with her husband, Mike; five dogs (Juana, Pelusa, K.C., Olivia, and Pablo); and Julia the cat.

Liz Quick

Director of Development

Liz Quick serves as MFA's director of development and supervises all MFA fundraising efforts and development staff. Liz went vegan over five years ago, after becoming aware of the harsh realities of factory farming. She lives in sunny Los Angeles and is a proud pug mama to her very, very lazy pug, Penny.

Kenny Torrella

Director of Communications

Kenny Torrella serves as MFA’s director of communications. He works with MFA’s team of writers and editors and has garnered media coverage for farmed animals in mainstream news outlets, such as the Associated Press, The Washington Post, and Fortune magazine. After watching undercover investigation footage from factory farms and slaughterhouses 10 years ago, Kenny became vegan and has been active for animals since. He lives in Washington, DC, with his partner and their rescue dog, Rihana.

Kelcey Meadows-Lucas

Philanthropy Officer

Kelcey Meadows-Lucas is one of MFA's philanthropy officers, helping our donors fulfill their dreams of ending farmed animal cruelty. Adopting a feisty terrier 15 years ago opened her heart to all animals. Kelcey soon became vegan and dedicated her life to helping animals. She brings more than a decade of fundraising experience to her position. Kelcey shares her home with her husband and toddler son.

John Karas

Philanthropy Officer

John Karas is MFA's philanthropy officer for the East Coast and the South. He works with friends and supporters who wish to match their personal philanthropic goals with MFA strategic initiatives. John is a graduate student researcher of social change and brings more than a decade of development experience to his position. John and his wife are parents of three great kids and share their home with adopted cats Rico and Captain, and rescue labs Baylor and Lola.

Join Our Team

View Job Openings

Interested in Joining our Team? Click here to see our current job openings.

MFA also invites individuals to join us as volunteers and interns. Please visit our Volunteer Sign-Up Form and Internship Program pages for more details.

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