For Sarah Von Alt, Instagram is perfect for showing how to live an awesome plant-based lifestyle.
“Snap a photo of your Trader Joe’s grocery haul,” says Sarah, MFA’s in-house Instagrammer. “Share a video of your vegan finds at Target. Or post photos of restaurant dishes.”
Instagram stories are quickly becoming more popular than posts. Take a screenshot of an MFA post and share it in a story. A reposting app can do this too.
Food photos are always great for promoting vegan eating—just make sure the photos are as good as the food. Sarah cannot stress enough how natural light enhances food photos. Aim for color contrast. Pick up colorful plates or placemats from thrift stores to add variety. And try lightly saturating the color or using a warm filter.
Like Twitter, Instagram uses hashtags. A few popular ones are #whatveganseat, #veganfoodshare, #vegansofig, #veganhumor, and #veganlife.
Thumbs Up for Facebook
Fifteen percent of the world’s population uses Facebook every day. Julie Cappiello oversees MFA’s five Facebook pages (English, Spanish, Portuguese, Hindi-English, and Chinese). Effective posts are both meaningful and engaging, so she recommends posting content you know will grab friends and family.
“Share eye-opening investigation footage,” Julie says. “But also post fun blogs about how to prepare a plant-based meal, funny ‘vegan life’ memes, or adorable baby animal photos.”
Aside from sharing content, leaving positive reviews for veg-friendly restaurants, thanking a company for offering a vegan menu, and participating in MFA’s Hen Heroes campaigns can all have an impact.
Whether using Facebook, Twitter, or Instagram, experiment with different types of posts and see what resonates. Influence away!